lb33 Privacy Policy

1. Introduction

lb33 ("lb33", "we", "us", "our") operates the online gaming platform accessible at lb33.one, offering sports betting, live casino, slot games, and related gaming services to registered players in Malaysia and other permitted jurisdictions. This Privacy Policy ("Policy") sets out the basis on which lb33 collects and processes personal data from players, registered account holders, and visitors to the lb33 website ("you", "your").

lb33 is committed to protecting your privacy and handling your personal data in a transparent, fair, and lawful manner in accordance with applicable data protection principles and international gaming authority requirements. We recognise the sensitivity of financial and identity data and apply controls proportionate to the nature and risk of the information we hold.

This Policy applies to all personal data processed by lb33 regardless of the medium through which it was collected — whether via the lb33 website, live chat support, email correspondence, or telephone interaction with our support team. By creating an account or continuing to use the lb33 platform, you acknowledge that you have read and understood this Policy.

2. Personal Data We Collect

lb33 collects personal data that is necessary for the operation of the platform and fulfilment of our regulatory obligations. The categories of data we may collect include:

• Identity data: Full legal name, date of birth, nationality, and government-issued identification number (e.g., Malaysian MyKad or passport number).
• Contact data: Email address, mobile phone number, and residential address (including postcode and state within Malaysia or other jurisdiction).
• Financial data: Bank account details, e-wallet identifiers (Touch n Go eWallet, Boost, or other registered methods), transaction history, deposit and withdrawal records, and account balance information.
• Verification documents: Copies of government-issued photo identification, proof of address, and source of funds documentation provided during KYC verification.
• Account and usage data: lb33 login credentials (username — passwords are stored in hashed form and never in plain text), session timestamps, betting history, game history, bonus usage, and customer support interaction records.
• Technical data: IP address, device identifiers, browser type and version, operating system, screen resolution, and referring URL.
• Behavioural data: Navigation patterns on the lb33 platform, feature engagement, game preferences, and session duration for the purpose of improving user experience and identifying potential responsible gaming concerns.

lb33 collects data directly from you (at registration, during identity verification, through customer support interactions, and via platform activity) and, where necessary, from third-party payment processors and identity verification service providers engaged to assist with compliance obligations.

3. How lb33 Uses Your Personal Data

lb33 processes personal data for the following purposes:

• Account management: To create, maintain, and administer your lb33 account, authenticate your lb33 login, and manage your MYR wallet and transaction history.
• Contract fulfilment: To process deposits, execute bets, settle winnings, process withdrawals, and administer bonuses and promotions in accordance with the lb33 Terms & Conditions.
• Identity and age verification: To verify that you are who you claim to be, that you meet the 21+ age requirement, and that your payment methods belong to you. 21+
• Regulatory compliance: To fulfil anti-money laundering (AML), know-your-customer (KYC), and responsible gaming obligations under international gaming authority guidelines applicable to the lb33 platform.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent account activity, collusion, bonus abuse, and unauthorised access to lb33 accounts.
• Responsible gaming: To monitor account activity for indicators of gambling harm, enforce deposit limits and self-exclusion measures, and provide timely intervention where required.
• Customer support: To respond to your enquiries, process complaints, and maintain records of support interactions for quality and compliance purposes.
• Platform improvement: To analyse aggregated and anonymised usage data for the purpose of improving lb33 product features, game selection, payment flows, and user interface design.
• Marketing communications: To send you promotional offers, bonus notifications, and lb33 product updates where you have provided explicit consent and not subsequently opted out.

4. Legal Basis for Processing

lb33 processes your personal data on the following legal bases:

• Contract performance: Processing necessary to operate your lb33 account and provide the services you have subscribed to, including processing bets, deposits, and withdrawals.
• Legal obligation: Processing required to comply with applicable AML, KYC, and responsible gaming regulations under which lb33 operates.
• Legitimate interests: Processing for fraud prevention, platform security, abuse detection, and product analytics, where these interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications, targeted promotional offers, and cookie-based analytics, where you have given explicit, informed consent. You may withdraw consent at any time by contacting lb33 support or adjusting your account communication preferences.

5. Data Sharing & Disclosure

lb33 does not sell, rent, or exchange your personal data with third parties for their own marketing purposes. lb33 may share your data in the following limited circumstances:

• Payment processors: Financial institutions and e-wallet operators (including Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and other FPX participants) receive transaction data necessary to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC and AML service providers engaged by lb33 to verify player identity and comply with regulatory obligations. These providers are contractually bound to process data only as directed by lb33.
• Game technology providers: Certified game studios and live casino technology partners receive session data (bet amounts, game rounds) necessary to render games and settle outcomes. No personally identifiable contact or financial data is shared with game providers beyond what is required for game operation.
• Customer support platforms: Secure CRM and live chat platforms used by lb33 support staff to manage your enquiries. These platforms operate under data processing agreements with lb33.
• Regulatory authorities: lb33 will disclose personal data to law enforcement, regulatory bodies, or gaming authorities where required by applicable law, court order, or where lb33 has reasonable grounds to believe disclosure is necessary to prevent fraud or serious harm.
• Corporate transactions: In the event of a merger, acquisition, or sale of assets involving lb33, player data may be transferred as part of that transaction, subject to equivalent privacy protections.

6. Cookies & Tracking Technologies

lb33 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device by your browser. lb33 uses the following categories of cookies:

• Strictly necessary cookies: Required for core platform functionality including maintaining your lb33 login session, wallet state, and game continuity. These cannot be disabled without materially impairing your use of lb33.
• Performance and analytics cookies: Collect anonymised data on how players navigate lb33 — which pages are visited most frequently, session durations, and error occurrences — for the purpose of improving platform performance.
• Functional cookies: Remember your preferences such as language selection, bet size defaults, and display settings between sessions.
• Marketing cookies: Used only where you have consented, to enable lb33 to deliver relevant promotional content based on your platform usage patterns. These do not track activity outside the lb33 platform.

You may manage or disable non-essential cookies through your browser settings at any time. Note that disabling strictly necessary cookies will affect the functionality of your lb33 account session.

7. Data Retention

lb33 retains personal data for as long as is necessary to fulfil the purposes set out in this Policy, and no longer. Specific retention periods are as follows:

• Active account data: Retained for the lifetime of your lb33 account plus a period of five (5) years following account closure, in compliance with AML record-keeping requirements applicable to gaming operators.
• KYC verification documents: Retained for a minimum of five (5) years from the date of submission or the date of account closure, whichever is later, in accordance with regulatory requirements.
• Transaction and betting records: Retained for five (5) years from the date of each transaction.
• Marketing consent records: Retained for the duration of your consent and three (3) years following withdrawal of consent.
• Customer support correspondence: Retained for three (3) years from the date of the last interaction.
• Technical and log data: Retained for up to twelve (12) months from collection.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

8. Your Data Rights

Subject to applicable law and lb33's regulatory obligations, you have the following rights in relation to personal data held about you by lb33:

• Right of access: You may request a copy of the personal data lb33 holds about you and information about how it is processed.
• Right to rectification: You may request correction of inaccurate or incomplete personal data. Note that certain account data (such as your registered legal name and date of birth) cannot be amended unilaterally without supporting documentation.
• Right to erasure: You may request deletion of your personal data. Note that lb33 may be required to retain certain data for the regulatory periods described in Section 7, which supersede erasure requests.
• Right to restrict processing: You may request that lb33 restricts processing of your data while a dispute regarding its accuracy or lawfulness is resolved.
• Right to data portability: You may request a machine-readable copy of personal data you have provided to lb33 for transfer to another service provider.
• Right to withdraw consent: Where processing is based on consent (e.g., marketing communications), you may withdraw consent at any time without affecting the lawfulness of prior processing.
• Right to object: You may object to processing based on lb33's legitimate interests where your rights and interests override those legitimate interests.

To exercise any of the above rights, contact lb33 support via live chat or email at the address provided in Section 13. lb33 will respond within a reasonable period, typically within 30 days.

9. Data Security

lb33 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS encryption across all lb33 data transmissions.
• Password hashing using industry-standard algorithms — lb33 staff cannot view your password.
• Role-based access controls ensuring lb33 staff can only access data necessary for their specific function.
• Automatic session timeout on the lb33 platform following a defined idle period.
• Two-factor authentication (2FA) available to all players to protect lb33 login access.
• Regular internal security reviews and third-party penetration testing.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, lb33 will notify affected players and relevant authorities in accordance with applicable regulatory requirements.

10. Children & Minors

lb33 is strictly prohibited for persons under the age of 21. 21+ lb33 does not knowingly collect, process, or retain personal data from individuals under the minimum age. Age verification is conducted at registration and at the point of withdrawal. If lb33 discovers that personal data has been collected from a person under 21, that account will be permanently closed, any balance returned in accordance with applicable policy, and the data deleted without undue delay.

If you believe that lb33 has inadvertently collected data from a minor, please contact lb33 support immediately via the contact details in Section 13.

11. Third-Party Links

The lb33 platform may contain links to third-party content providers, affiliated game studios, or payment gateways. This Privacy Policy applies solely to data processed by lb33. lb33 is not responsible for the privacy practices of any third-party website or service accessed via links from the lb33 platform. Players are encouraged to review the privacy policies of any third-party service they interact with through or alongside lb33.

12. Amendments to This Policy

lb33 reserves the right to amend this Privacy Policy at any time by publishing a revised version at lb33.one/privacy-policy. The date of the most recent revision is displayed at the top of this page. Where amendments are material, lb33 will endeavour to notify registered players via email or in-platform notification prior to the changes taking effect. Continued use of the lb33 platform following publication of any amendment constitutes acceptance of the revised Privacy Policy.

13. Contact Us

For all privacy-related enquiries, data rights requests, or to report a potential data protection concern, please contact lb33 using the following details:

• Email: [email protected]
• Live Chat: Available 24/7 via the lb33 platform following lb33 Login
• Support languages: English, Bahasa Malaysia, Mandarin

lb33 aims to acknowledge all written privacy enquiries within two business days and to provide a substantive response within thirty (30) calendar days. Where a request is complex or numerous, this period may be extended by a further two months — in which case lb33 will notify you of the extension and the reasons within the initial thirty-day period.